eSports Partnerships

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  Video Marketing

  Benefit Cosmetics Partners With Gen.G on Video Series for Female Gamers

  Benefit Cosmetics is launching a weekly video series designed to engage female gamers.

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  Acquisition

  Non-Gaming Categories Pumping Money into Esports

  When brands like Gillette, PUMA, Chipotle, Toyota, Mastercard and State Farm ink
  partnerships with esports, everybody wants to get in the game.