Education

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  Data & Analytics

  CMO Corner: A Chat with Shari Hofer, Chief Marketing Officer of Wiley

  We spoke with Hofer about Wiley’s rebrand, its new marketing technology strategy, tactics used to maintain productivity across a global marketing organization during the pandemic, and more.

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  Profiles & Campaigns

  Arizona State Builds Alumni Affinity

  Rather than just bugging them for donations,
  Arizona State is using a loyalty app to connect with alumni.

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  Agencies

  Marketing EDGE Honors Pam Larrick, Quad/Graphics

  Pamela Larrick, the CEO of Javelin Marketing Group, received the Edward N. Mayer Jr. Education Leadership Award Sunday during the annual Marketing EDGE awards.