Ecommerce Archives - Page 7 of 16

Creating Customer Loyalty With Personalization

Here are six ways that marketers can improve their customer’s experience on their websites.

Retailers Look to Merge Brick and Online Shopping Experiences

(eMarketer) US retail ecommerce will continue its rapid growth, with sales reaching $304.1 billion in 2014, according to a new eMarketer report. The ubiquity of Internet access is spurring a convergence between online and offline shopping, and retailers are moving to break down silos to create single shopping experiences for their customers.

Agencies

Bangle Blend: How Alex and Ani Connect Across Multiple Platforms

An integrated mix of mass media, digital and mobile are helping Alex and Ani engage jewelry buyers online and off.

Digital

Amazon Prime Membership Goes Up 25%

This week Amazon bumped up the cost of its annual Prime membership from $79 to $99, citing rising fuel and transportation costs as a significant factor.

Digital

Tech Primer: What APIs Mean to Marketing

Think of an API as a bridge that connects two distinct web-based products or services together in order to accomplish a specific task

Agencies

Insights, Attitudes, Motivators of Deal-Seeking Consumers: Report

This report from Experian Marketing Services identifies six deal-seeking consumer segments and offers up advice on how to effectively market to each group.

Agencies

Did Beyoncé’s Album Just Prove Marketing is Dead?

Was Beyoncé’s decision to release her new album with no hype a sign marketing is dead?

Agencies

Amazon Winning the Holiday Toy War

This holiday season, Amazon.com is proving to be a more reliable online source for shoppers looking for hot toys, according to a survey from Bloomberg Industries.

Agencies

Krispy Kreme, United Airlines, Domino’s Pizza and Hallmark Talk Social and Mobile Strategies

Social, mobile and e-commerce strategies are vaulting old-school companies like Krispy Kreme, United Airlines and Domino’s into the modern world.

Agencies

Shooting Stars: 12 Brands to Watch in 2014

Looking for inspiration in the new year? In this special report, Chief Marketer profiles 12 stellar brands that are doing it right.