Ecommerce
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Agencies
Retailers Look to Merge Brick and Online Shopping Experiences
(eMarketer) US retail ecommerce will continue its rapid growth, with sales reaching $304.1 billion in 2014, according to a new eMarketer report. The ubiquity of Internet access is spurring a convergence between online and offline shopping, and retailers are moving to break down silos to create single shopping experiences for their customers.
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Agencies
Bangle Blend: How Alex and Ani Connect Across Multiple Platforms
An integrated mix of mass media, digital and mobile are helping Alex and Ani engage jewelry buyers online and off.
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Digital
Amazon Prime Membership Goes Up 25%
This week Amazon bumped up the cost of its annual Prime membership from $79 to $99, citing rising fuel and transportation costs as a significant factor.
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Digital
Tech Primer: What APIs Mean to Marketing
Think of an API as a bridge that connects two distinct web-based products or services together in order to accomplish a specific task
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Agencies
Insights, Attitudes, Motivators of Deal-Seeking Consumers: Report
This report from Experian Marketing Services identifies six deal-seeking consumer segments and offers up advice on how to effectively market to each group.
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Agencies
Did Beyoncé’s Album Just Prove Marketing is Dead?
Was Beyoncé’s decision to release her new album with no hype a sign marketing is dead?
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Agencies
Amazon Winning the Holiday Toy War
This holiday season, Amazon.com is proving to be a more reliable online source for shoppers looking for hot toys, according to a survey from Bloomberg Industries.
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Agencies
Krispy Kreme, United Airlines, Domino’s Pizza and Hallmark Talk Social and Mobile Strategies
Social, mobile and e-commerce strategies are vaulting old-school companies like Krispy Kreme, United Airlines and Domino’s into the modern world.
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Agencies
Shooting Stars: 12 Brands to Watch in 2014
Looking for inspiration in the new year? In this special report, Chief Marketer profiles 12 stellar brands that are doing it right.
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Agencies
Chief Marketer Asks…What Are Your 2014 Goals?
Chief Marketer asked several marketing pros to share what they thought would be the leading trends in 2014, as well as their biggest challenges and goals.
