Ecommerce
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Agencies
How CMOs Are Turning Ecommerce Measurement On Its Head
Typically the metrics of traffic, conversion and sales help gauge ecommerce success. But that doesn’t cut it, say experts, who argue the biggest mistake CMOs make is not seeing the big picture.
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Digital
In-Store Pick-Up is Key to Kohl’s Evolving Omnichannel Journey
Digital is influencing omnichannel consumer behavior, says Kohl’s Basam Abdallah. That makes it imperative for retail & digital to work in harmony.
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Agencies
4 Holiday Ecommerce Trends You Can’t Ignore
Here’s four top ecommerce trends to boost consumer engagement and maximize sales this holiday shopping season.
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Agencies
Amazon Reports Over 10 Million New Prime Members
Did you shop using Amazon Prime this holiday season? You weren’t alone.
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Digital
Social Ecommerce Tips for the Holidays
Follow these simple tips for leveraging social media to make the most of your holiday ecommerce efforts.
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Agencies
13 Tips for Making the Most of Google+
Google+ is more important for SEO than any other website. Here’s how to make the most of it.
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Digital
Live Customer Engagement Rock Stars
Backcountry Inc. is turning their online reps into a different kind of sales force—“Gearheads,” outdoor specialists who consumers are excited to engage with and learn from.
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Agencies
Creating a Data Centric View of Customers
Having a customer-centric view is great, but a data-centric view can help you understand intent.
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Agencies
Videos Boost Engagement and Conversion for eBags
Videos integrated throughout the path-to-purchase are increasing conversions for online bag and accessory site eBags.com.
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Agencies
Lessons From China on Social Commerce
China is years ahead of U.S. marketers when it comes to social commerce. This article gives us the scoop and tips.
