Digital Out of Home Advertising

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  Campaigns

  DSW Aims to Acquire Young Customers Without Turning Away Large, Loyal Base

  DSW’s new campaign is beating its ROAS and AOV benchmarks. The retailer’s VP of marketing shares how DSW is attracting new customers while keeping fans buying.

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  Digital

  Yahoo’s Stephanie Gutnik on the Return of Digital Out of Home Advertising

  Stephanie Gutnik, Yahoo’s Global Head of Digital Out Of Home, dishes on the latest trends in DOOH advertising.

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  Data & Analytics

  How FreshDirect Used Real-Time Weather Data to Inform a DOOH Campaign

  How FreshDirect is leveraging real-time weather data to inform ad creative for a new digital-out-of-home (DOOH) campaign.