Yahoo’s Stephanie Gutnik on the Return of Digital Out of Home Advertising

Posted on by Chief Marketer Staff

Digital-out-of-home (DOOH) advertising is on the up as consumers return to offices, use public transportation, shop at grocery stories and frequent airports in greater numbers. In a piece from AdMonsters, Stephanie Gutnik, Yahoo’s Global Head of Digital Out Of Home, dishes on what’s driving the increase in DOOH advertising, creative engagement tactics, how it fits into an omnichannel marketing strategy, and more.


Related Posts

Chief Marketer Videos

by Chief Marketer Staff

“Trapped in Advertising” sounds like a hashtag you might use after a bad day at work, but for Pringles and Adult Swim, it was a year-long, pop culture-forward campaign aimed at ad-averse 18- to 35-year-old “Rick and Morty” fans. The goal was to sustain engagement and become part of the cultural conversation in order to…


PRO Awards


Click here to view the 2021 winners.
Information on 2022 coming soon!

CHIEF MARKETER 200 Winners Announced

CM 200

Click here to to view the full list of the 2022 winners!