D2C Marketing

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  Shopper/Retail

  Beauty Brand Clarins Rolls Out U.S. Mobile App to Assist Shoppers In-Store

  Roughly a decade after discontinuing its first mobile app, beauty brand Clarin has tried again with a successful UK rollout and U.S. launch. The new app assists shoppers in-store, provides access to AI features and supports its growing subscription business.

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  Acquisition

  How DTC Brands Are Focusing on Retention During the Pandemic

  DTC companies that focus on compelling creative and retention can successfully avoid subscription churn.

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  Acquisition

  B2B Brands Embracing D2C Marketing During COVID-19

  Some B2B brands are taking a page from the D2C marketing model and converting portions of their business to target consumers directly.

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  Acquisition

  SmileDirectClub, Nested Bean Offer Six Insights on Direct-to-Consumer Marketing

  Six insights about D2C marketing culled from interviews with marketers at SmileDirectClub and Nested Bean.

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  Acquisition

  Marketers on Fire: Nested Bean Founder and President, Manasi Gangan

  Our monthly profile of an outstanding marketer whose leadership and campaigns are moving the needle for their brand.