CPG Brands
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Shopper/Retail
Archer Meat Snacks Partners with Disney to Enter the Star Wars Universe
Working on a promotional campaign with what promises to be one of the biggest movies this year would be quite a coup for just about any CPG brand. For Archer Meat Snacks, how it landed the tie-in with Disney’s “Star Wars: The Mandalorian and Grogu” adds to the accomplishment.
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Campaigns
The Honest Kitchen CMO on the First Full-Funnel Marketing Campaign for the Pet Food Brand
The Honest Kitchen, a 23-year-old pet food brand, has launched its first-ever full-funnel marketing campaign following a sizeable retail distribution increase.
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Demand Gen
CPG Brands Lean Into Quirky Culinary Events to Engage Consumers
Several CPG brands are relying on multisensory culinary pop-ups to get noticed by consumers.
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Acquisition
How Driscoll’s Transitioned to Online Grocery Shopping and Product Marketing
A look at Driscoll’s approach to data collection and how ecommerce has altered the company’s marketing mix and product strategy.
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Acquisition
How Georgia-Pacific Uses Viewership Data to Measure Media Spend
Real-time reporting has upped Georgia-Pacific’s optimization game and enhanced ROI.
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Acquisition
Mars Wrigley Marketing VP Talks Valentine’s Day and Connecting With Consumers
Mars Wrigley’s vp of marketing discusses the importance of seasonal marketing and year-round social engagement.
