Content Marketing Archives - Page 37 of 40

Universal Studios Sells Tickets to “Fast Five” in Car Town

Film studios have been testing ways to best fit into the nexus between real-world marketing and promotion via social gaming. The key, of course, is for the film’s storyline to mesh with the theme of the social game. Universal Pictures film, Fast Five, has found that perfect fit with the Facebook-based social game Car Town.

Agencies

Annual Interactive Marketing Survey: More Tools, More Tryouts

This year’s Chief Marketer Interactive Survey suggests that marketers aren’t waiting to try new tricks to capture online attention

Agencies

Corning Spins Glass Into YouTube Gold

Corning Inc.’s video, “A Day Made of Glass,” has become a major viral hit, at press time scoring more than 10 million views on the YouTube channel

Agencies

Fanta Rolls New Global Campaign into Stores: Q&A

Fanta may want its consumers to be “Less Serious,” but the bright and bubbly soda brand is very serious about unleashing its most unified and largest global marketing program to date aimed directly at teens and moms.

Social

What You Need to Know to Create an Online Content Calendar

So you’ve listened carefully online to what customers and others are saying about your brand. You’ve determined where they are congregating and what they are talking about. You’ve developed a social game plan and where it will get to work— Twitter, Facebook, blogs, microsites, YouTube—all of the above. Now it’s time to create an actionable, results oriented promotional content calendar by following these straightforward steps.

Social

Gap Rolls Out One-Day ‘Name Your Price’ Offer Online

Casual apparel retailer has taken another step to re-engage customers, this time with an innovative adaptation of Web couponing that lets online shoppers negotiate for the price they’re willing to pay

Agencies

Amex Launches Cardmember Deals via Foursquare Check-ins

American Express is taking a new swing at burnishing both its youth appeal and its loyalty with current cardmembers, and it’s choosing the location-based social platform Foursquare to do so

Social

Aunt Jemima Employees Star in Viral Video: Q&A

A contest at a plant in Jackson, TN, that makes Aunt Jemima frozen waffles, pancakes and French toast, led to three employees starring in a video filmed at the plant and documenting how the products are made. The first video in the series of three was posted Feb. 17 on Facebook and had 33,000 views within 24 hours. Viewers could also download a $1 coupon. Andy Reichgut, a vice president of marketing for Pinnacle Foods, which manufacturer’s Aunt Jemima products, gives us the scoop on the program.

Agencies

Coors Light/Bacardi: From Flash-mob to YouTube within 24 Hours

On Tuesday evening over the course of about 30 minutes a flash-mob video was produced on the Las Vegas strip for both the Miller Light and Bacardi brands. The production was edited down to 2.5 minutes and is now up on YouTube with 1,016 views and counting.

Social

Motorcycle Retailer Rides Shared Facebook Sweeps to Sales Wins

How do you build a critical mass of followers in social media-those social-grid head counts that are a prerequisite for giving a social campaign viral lift? In the case of online cycle gear seller Motorcycle Superstore