Content Marketing
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Agencies
Red Rose Stirs Sharing with Ecard Valentine Promotion
Red Rose Tea is stirring brand fans’ memories of shared times with friends in an ecard Valentine campaign.
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Agencies
The Best of the Best: Four Game Changing Ideas from IMA Winners
All of these campaigns offer valuable lessons that marketers can apply to their own promotional efforts in 2012
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Agencies
Facebook IPO Will Draw Attention To Social Media Data Practices
Facebook’s impending initial public offering may cause additional scrutiny on all marketers’ data-gathering and data-mining practices. Dennis Dayman, Eloqua’s chief privacy and security officer outlines some concerns for direct marketers.
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Agencies
Starbuck’s Latest Mobile App Delivers Augmented Reality Valentine’s Messages
In a short-term program from Starbucks, customers can download an app and send Valentine
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Agencies
Content is Key in B2B Social Strategies
Chief Marketer recently talked with Ron Jacobs, president of Chicago-based direct/digital marketing agency Jacobs & Clevenger, to get his ideas on how B2B marketers can develop a better content marketing strategy.
