Content Marketing
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Agencies
The Regulated CMO’s Guide to Social CRM Technology
Through the convergence of paid, owned and earned media, social’s influence on search results continues to grow, as does the need for social CRM technology.
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Agencies
Promotions Celebrate Those Willing to Just Get Up and Go
Impulsiveness is highly valued by marketers and separate stunts this week by Heineken and Hilton Worldwide rewarded consumers for spontaneity with far-flung trips.
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Agencies
The Role of Content Marketing in the Lead Generation Funnel
Running a successful content marketing campaign requires a proper understanding of the lead gen funnel.
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Agencies
5 Tips for Improving Video Marketing
As the Internet changes the way prospects access products and services, businesses must focus on new ways to reach their target. Video marketing is one way.
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Agencies
Cricket Campaign Takes on Verizon/AT&T on Overcharging
A new Cricket campaign “Half Is More” plays up its lower price compared to two top competitors, Verizon and AT&T.
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Agencies
Vonage Kicks Off ‘Crazy Generous’ Multichannel Campaign
A new multichannel campaign aims to position Vonage as a company of the people bucking traditional business models.
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Agencies
Vitriol Online for Cheerios Ad With Interracial Family
A new TV spot and video from Cheerios that portrays an interracial family is causing quite a stir.
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Digital
10 Tips For Online Video Success
Consumers are watching video everywhere, and marketers need to be prepared. Here are some best practices to help you succeed in the brave new world of video convergence.
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Agencies
DoubleTree, Google Design Custom-built YouTube Channel for Travelers
In a partnership with Google, DoubleTree by Hilton has launched a custom-built YouTube channel—DTour—that offers travelers a new way to plan and share their trips. Supporting the channel is a yearlong “DTour of a Lifetime” competition offering six people the chance to be brand ambassadors traveling the world and documenting their adventures on the channel. […]
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Agencies
Dunkin’ Donuts Goes Local From the Corporate Level
Learn how Dunkin’ Donuts employs a local social marketing strategy from the corporate level.
