Content Marketing
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Agencies
Four Tips for Dealing with Tricky Customer Decisions
Marketers have tons of data generated by digital decisions. But figuring out how to use that data can be tricky.
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Agencies
How Chrysler’s Francois Scored Marketing Gold In Will Ferrell
The Fiat and Chrysler CMO has scored another major marketing coup with Will Ferrell’s Anchorman 2-based ad campaign for the new Dodge Durango.
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Social
What You Should Really Measure in B2B Social
B2B social marketing is measurable. It does deliver results—if you know what to look for and where.
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Digital
Online Video: What You Need to Know
When you are setting objectives for online video, there are three buying models that require unique creative executions and consideration.
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Social
Where Companies Go Wrong With Social Media
For all the talk of the game-changing nature of social media, most companies do a poor job of embracing its opportunities and managing its risks. Find out why.
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Social
Think Twice Before Using Hashtags in Facebook Posts
The inclusion of Facebook hashtags is actually a drag on the viral reach, engagement and organic reach posts get. There are a number of possible explanations.
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Social
Nerdist’s New Media Empire
Entrepreneur profiles comedian Chris Hardwick and entertainment executive Peter Levin and looks at how they’re leveling Nerdist content across multiplatforms.
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Social
Why Influencers are Key To Your Content Marketing Strategy
Digital influencers are your content marketing distribution army. Here’s why you need them working for you!
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Social
Create a B2B Social Media Plan
Think you don’t need a B2B social media plan? Think again, says Wendy Marx, president of Marx Communications.
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Data & Analytics
Online Content Strategy: Open Up the Conversation
When many companies think about their online content strategy, they revert to talking about themselves—and that’s no way to carry on a good conversation.
