CMO Survey

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  Research

  Forrester Survey: Customer Experience the Top Focus for B2C CMOs in 2026

  A new survey from Forrester suggests that many B2C CMOs are planning to make the customer experience (CX) their top priority in 2026 — a notable shift from last year, when CX didn’t even crack the top five priorities in the same survey.

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  Agencies

  Boathouse Survey: CEO Perception of CMO Performance and Marketing Is Improving

  The survey’s key CMO insights, followed by a chat with Boathouse CEO John Connors about the most critical and surprising revelations from the report.

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  Data Driven ROI

  CMO Council Report: 66% of Marketers Moderately Confident or Worse in Achieving Goals Amid Economic Headwinds

  As the industry prepares to meet potential economic headwinds, not all marketers are confident about achieving their goals.

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  Data & Analytics

  Gartner Survey: CMOs’ Optimism Toward Recovery From Pandemic at Odds With CEOs’

  Seventy-three percent of CMOs expect the negative impact of the pandemic to be short-lived–but the rest of the C-suite doesn’t necessarily agree.