CMO Strategy

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  Video Marketing

  United Parks & Resorts CMO/CCO on the Marketing Strategy for SeaWorld’s New Brand Campaign

  Veteran marketer Marisa Thalberg discusses the SeaWorld campaign’s strategic marketing goals and target geographies; lessons learned from previous gigs; and her experience marketing during pandemic lockdowns.

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  Digital

  Meta’s Alvin Bowles on Metaverse Ambitions, Ad Optimization and Social Commerce

  How Meta is mitigating signal loss, optimizing its ads business, developing social commerce, and more.

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  Acquisition

  Cigna, First Entertainment Credit Union and Papa Murphy’s CMOs Talk Marketing Trends

  The aspects of marketing that CMOs from Cigna, First Entertainment Credit Union and Papa Murphy’s believe marketers should be focusing on today.