CMO Insights

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  Acquisition

  Anthropologie CMO on Becoming Digitally-Proficient, Courting Younger Audiences and Creative Diversification

  Anthropologie Global CMO Elizabeth Preis spoke about the clothing brand’s journey toward becoming digitally-proficient, how it’s marketing to younger audiences and the company’s push toward creative diversification.

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  Data & Analytics

  Landing a Role in the C-Suite: A CMO’s Best Advice

  For the ambitious marketers out there, SheaMoisture CMO Taydra Mitchell Jackson offers her best advice.

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  Infinite Electronics CMO on International Expansion, Global Product Launches and Martech Consolidation

  We spoke with Infinite Electronics CMO Emily Campbell about her process-oriented vision for the marketing team, international brand expansion, and more.

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  Profiles & Campaigns

  Three CMOs on What It Takes to Ascend to the C-Suite

  Three CMOs, from Walgreens, Nutrabolt and Shipt, offer advice on ascending to the C-suite in today’s ultra-competitive marketplace.