Brand Awareness

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  Demand Gen

  Liquid I.V.’s First National Brand Campaign Taps Legacy Media Channels and Media Mix Modeling

  Unilever brand Liquid I.V. has launched its first-ever national branding campaign across TV, OTT and out-of-home media channels.

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  Acquisition

  Nielsen: Short-Term Failure to Build Brand Awareness Can Hurt Long-Term Sales

  Nielsen reports that during the pandemic brands concentrated more on trying to convert prospects into buyers rather than creating brand awareness.

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  Data & Analytics

  How GoPro CMO Used Data Insights to Drive Marketing Strategy

  GoPro CMO Todd Ballard has used consumer data and research to shift from brand marketing to education.

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  Acquisition

  Mr. Peanut and Dr. Ruth on Racy Video for Valentine’s Day

  The two talk sex toys and orgasms and how much Dr. Ruth loves Mr. Peanut’s nuts.

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  Acquisition

  SunTrust Runs its Own Playbook for Super Bowl Weekend

  SunTrust is using new Snapchat tech, digital plays and plenty
  of interactive experiences to engage Super Bowl fans.

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  Agencies

  3 Strategies when Buying Programmatic for Branding

  While the majority of spending is still focused on direct response, an increasing number of smart advertisers are looking at programmatic for branding.