Topic
B2B Marketing
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Agencies
Digital Leads 2016 B2B Marketing Spending Growth
Digital is accounting for more than half of B2B marketing spending, but print is still a relevant force for many organizations.
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Tips for Boosting B2B Sales
For marketers looking to increase B2B business, a good place to start is understanding exactly who B2B buyers are.
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Digital
Gauging Digital Demand Generation
A new global B2B benchmarking study is aimed at gauging digital demand generation and assessing the digital marketing maturity of the business marketing community.