B2B Customer Experience

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  Research

  Forrester Survey: Customer Experience the Top Focus for B2C CMOs in 2026

  A new survey from Forrester suggests that many B2C CMOs are planning to make the customer experience (CX) their top priority in 2026 — a notable shift from last year, when CX didn’t even crack the top five priorities in the same survey.

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  Acquisition

  Forrester Report: B2B Marketers Need to Lead, Not Support

  Going forward, B2B marketers need to be leaders within their organizations, according to a forthcoming Forrester report.

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  Acquisition

  Salesforce Director of Marketing Insights on Communicating to Customers During COVID-19

  Six ways brands can communicate effectively to customers.

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  Acquisition

  Four Ways to Reach and Retain B2B Buyers

  Tenets for B2B sellers to consider for more effective B2B buyer support.