AI
-
Data & Analytics
The Weather Company on Reducing In-App Advertising and Prioritizing Subscription Model With AI
The strategy behind the brand’s recent decision to reduce its ad footprint by 42 percent, plus how the company is using AI to improve its subscription offering.
-
Data & Analytics
Olay’s #DeCodetheBias Campaign Strives to Combat Biased Al Beauty Algorithms
Olay is holding its own AI functions accountable in a new initiative to combat hidden bias in beauty algorithms.
-
Digital
How Clorox Used AI and Chatbots for Customer Service Inquiries During the Pandemic
To compensate for being unable to meet the high demand for its products during the pandemic, Clorox turned to AI and chatbots.
-
MarTech
How AI Can Enhance Email Marketing Campaigns
Automation and AI technology can enhance email marketing campaigns through personalized messaging, market segmentation and retargeting.
-
Data & Analytics
Ecommerce Personalization in 2021: Five Predictions
Five predictions for ecommerce personalization in 2021.
-
Data & Analytics
Don’t Let AI Bias Derail Your Marketing Efforts
The algorithms behind AI are beholden to the integrity—or lack thereof—in the measurements and datasets used to train them.
-
MarTech
The AI Paradox: Why More Automation Means We Need More Humanity
How does a brand reap the benefits of AI and marketing automation, and
become more “human” at the same time? The answer lies in organizational empathy. -
MarTech
Integrating AI in Your Marketing Strategy: Six Steps
When determining whether or not to implement AI in a marketing strategy,
it’s important to understand the risks—and the opportunities. -
Profiles & Campaigns
AI Helps KPMG Realign Digital Marketing Focus
A digital-first focus using AI to pinpoint prospects that are in-market
is helping transform KPMG’s B2B marketing strategy. -
Data Driven ROI
In the Age of AI, CMOs Still Need to Take Risks
AI is changing the rules , but CMOs should still have the courage
to take risks (like Cheetos jewelry) in a data-driven world.
