2018 Trends

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  Facts & Figures

  B2B Marketers Need to Get Ready for GDPR

  Many B2B marketers don’t think GDPR is something that they need to be concerned about, and that could be a mistake.

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  Data & Analytics

  Siloed Data Stifling B2B Marketing Efforts: Survey

  Siloed B2B data is the biggest challenge B2B marketers face when it comes to achieving their go-to-market goals, according to a new study from the Harvard Business Review (HBR).

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  Technology

  4 Predictions for Martech in 2018

  Smaller budgets and an increased focus on the back office are among the top martech trends for 2018.

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  Demand Gen

  5 Content Marketing Myths to Bust in 2018

  There is a lot of misinformation that creates unrealistic expectations around content marketing and prevents many businesses from succeeding. Don’t let these five myths slow you down.