Online advertising network Tacoda Inc. has formed a strategic partnership with Tremor Network, a rich media and video advertising technology firm. The partners will offer targeted video advertising based on consumers’ behavior and interests.
By partnering with Tacoda, Tremor will be able to collect audience data and statistics based on categories of behavior that were not previously available.
The goal is to generate new revenue streams for both companies by capitalizing on each other’s core competencies.
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