Here’s something for banks and credit card marketers to think about as they move away from direct mail to electronic communications.
A recent survey from InfoPrint Solutions Co. of 1,050 men and women age 25 to 70 found that 71% of respondents said they always open e-mail containing a monthly bill and 60% will always open an e-mail containing a bank statement.
But — 92% said they always open monthly bills and 83% always open bank statements received in the mail. This shows a higher level of trust attached to traditional mail versus e-mail, according to the survey.
— LARRY RIGGS
Got a direct mail tip to share? Contact Larry Riggs at [email protected]
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