Stupid Media Watch: A Cringe-Inducing Defense

Posted on by Chief Marketer Staff

I have contended for years that sales-and-marketing executives are arguably the most under-appreciated professionals there are. Want to insult someone? Call him a used-car salesman.

But sales reps and marketers are what make capitalism work. Countries that do away with sales and marketing tend to start work camps and gulags.

So I defend the sales and marketing professions loudly and often.

But invariably, a sales rep or marketer will come along and embarrass me by exhibiting the worst traits of their profession.

Such is the case this week in a guest column on KansasCity.com written by one Todd Natenberg, president of TBN Sales Solutions in Leawood, KS.

In the column headlined

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