Staples And OfficeMax Target Back-To-School Kids Online

Staples and OfficeMax, two national stationary chains, are targeting the back-to-school market online.

Staples has launched an online Back-to-School Center, which can be linked from Staples home page, www.staples.com. The Center of age and grade specific lists of supplies a typical student at that level might need as well as weekly specials.

OfficeMax is offering product by school level, but has added such promotional offers as a sweepstakes for a Volkswagen New Beetle and a free Web site offer for visitors of all ages.