Special Reports

In this Chief Marketer Special Report, we explore why marketers are no longer content with reaching customers and prospects at an event, but are now trying to engulf them in an experience.

It’s no surprise that online channels are showing the largest growth for B2B lead generation in 2014. Download this special report for our exclusive survey results and discover: The increasing role of social media for B2B lead gen How and why email continues to be an important lead gen tool What marketers see as their…

In this Chief Marketer Tip Sheet learn: How Red Roof Plus+ combined online video with an experiential marketing tour Ways you can successfully incorporate video into email promotions 8 ideas for better video content across all screens Tips for making your next video go viral And more!  

Marketing and sales have the same ultimate goal—to boost their company’s bottom line. So why can’t they get along? In this Chief Marketer Special Report, featured speakers from B2B LeadsCon share their thoughts on ways sales and marketing teams can work together. Discover: Why you should develop a “legislative branch” to evaluate leads How marketing…

In this Chief Marketer Special Report, we explore how catalogs and ecommerce work together to create consumer engagement and boost ROI. Learn: The importance of direct mail in a web world Ideas for connecting offline and online strategies Tips for connecting with shoppers via social media And more!

In this special report, learn the secrets you need to know for effective email marketing, including: The latest issues surrounding deliverability B2B enewsletter trends Dos and don’ts for using video in email How mobile has influenced copy and subject lines And more! Complete the form to download the full report.  

In this Chief Marketer Tech Round-Up, learn: The latest automation tools and trends How marketers are identifying the highest value prospects Ideas for optimizing lead quality Why testing is essential And more! Complete the form to download the full report.

In this Chief Marketer Special Report, learn: Tips for leveraging data to build engagement The value of gamification How social login drives registrations The latest tech solutions for measurement And more! Complete the form to download the full report.

In this Chief Marketer Tip Sheet, discover the top 10 data pain points marketers face—and ideas on how to relieve that pain, including Finding the right skill sets Data security Having clear business objectives Using data to know customer needs And more! Complete the form to download the full report.

In this Chief Marketer Toolkit, discover ideas from the experts for improving your 2014 B2B marketing strategies in: Direct Mail Social Media Data and Analytics Lead Gen Content Marketing And More! Complete the form to download the full report.