CRM tech solutions are the hub around which smart marketers are creating more personalized and relevant messaging and campaigns. Customer relationship management platforms have been a key part of sales and marketing arsenals for years, and new tech solutions are giving marketers a leg up on critically important areas such as acquisition, but also things…
Content marketing is an essential part of any B2B lead gen strategy today. But in a marketing landscape where everyone is sharing content seemingly 24/7, how do you make your brand standout?
Sweepstakes are no longer simple child’s play. Grand prizes have grown to enormous cash prizes or life-changing vacations and events. Even smaller prizes have grown substantially in variety and numbers offered to draw more players. Gamification gets consumers interacting with your brand in ways never before imagined, while mobile and social tie-ins encourage consumers to…
New research shows top performing marketers are leveraging martech solutions to manage digital and email campaigns quickly, segmenting audiences and databases. Read how these top performers approach and employ marketing automation to drive results
Your social media presences, SEO initiatives and email blasts are driving tons of prospects to your website. But what are they doing when they get there? A clear path to purchase is essential for conversion.
Direct mail still reigns as a stand-alone channel, but when combined with digital response rates can soar, a strategy gaining momentum with direct mailers.
Database technology solutions are making it easier than ever before for marketers to take advantage of customer information and target the right audience at the right time with the right messaging. And while taking the leap to database-driven marketing may be less intimidating than it has been in the past, getting the most out of…
As everyone in retail and ecommerce is fully aware, changes abound within the industry. To accommodate these and future changes while creating a personalized, data-driven methodology for meeting customers’ needs, Overstock needed to shift to a data-driven marketing approach.
It’s 2015. Do you know if your B2B marketing strategy is where you want it to be? In this special report, Chief Marketer asks the experts for the top tips and trends you need to improve B2B lead generation, engagement, customer retention and ROI.
Generating mass reach through video is an important goal for most marketers. However, a shift is underway in how that goal is achieved—from channel distribution strategies to great storytelling.
