Special Report: Taking Names: E-mail list-building for the overworked and understaffed

FREE SPECIAL REPORT:

Taking Names: E-mail list-building for the overworked and understaffed

Executive summary:
Whether you know it or not, your e-mail list may be dying. According to the experts, the average company can expect to lose 30% of its e-mail house file a year due to churn. And with most marketing budgets having been slashed, now is arguably the worst time to let your most profitable channel languish. But who’s got the time to work on it?

Ken Magill explores commonly used, low impact list-building techniques that even the most overworked marketer can – and should – implement now.