The direct marketing industry, blacklist firms, legislators and ISPs all got their shots in during a contentious Federal Trade Commission forum on spam earlier this month in Washington.
Direct Marketing Association president Bob Wientzen was booed during one question-and-answer session, in the midst of an exchange with Laura Atkins, president of the SpamCon Foundation. Wientzen noted that a DMA study revealed some 35% of consumers bought something when they were contacted by e-mail.
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