Talk about heavy metal. SoBe Beverage Adrenaline Rush energy drink is this month combining motorcycles with rock music as a sponsor of the summer Ozzfest tour.
SoBe has teamed with Salsalito, CA-based On Board Entertainment, creators of Adrenaline Theater, a series of action sports films, to create a branded semi trailer theater that will accompany the tour.
The semi truck was converted into a 93-seat movie theater with stadium seating, surround sound, digital projection and air conditioning. Films are free and will run three per hour, featuring freestyle Motorcross action.
Ozzfest kicks off June 28th for a 31-city run.
