Goodmark Foods, Raleigh, NC, is going for bad taste in a sweeps tied to Universal Picture’s “American Pie 2,” which topped the box office when it premiered last week.

The Slim Jim sweeps plays off the meat snack’s surprise appearance in the sequel: The grand prize is a trip to Hollywood and a flute from the film (fans of the original “Pie” will understand the significance; decorum keeps us from explaining it). Eight hundred winners get MovieCash certificates (from The Properties Group, New York City). Fans enter online or via phone. Print, P-O-P, and on-pack bursts support.

“We found the irreverence and crude comedy of the original ‘American Pie’ so appealing among our core consumers, we decided to serve young adults a spicy piece of the pie,” says brand manager Nicole Junod.

Goodmark Foods, Raleigh, NC, is going for bad taste in a sweeps tied to Universal Picture’s “American Pie 2,” which topped the box office when it premiered last week.

The Slim Jim sweeps plays off the meat snack’s surprise appearance in the sequel: The grand prize is a trip to Hollywood and a flute from the film (fans of the original “Pie” will understand the significance; decorum keeps us from explaining it). Eight hundred winners get MovieCash certificates (from The Properties Group, New York City). Fans enter online or via phone. Print, P-O-P, and on-pack bursts support.

“We found the irreverence and crude comedy of the original ‘American Pie’ so appealing among our core consumers, we decided to serve young adults a spicy piece of the pie,” says brand manager Nicole Junod.