As baby boomers move toward retirement and start shifting their financial resources to essentials like medical expenses and gifts for the grandchildren, marketers may want to set their sights on echo boomers.
According to a recent Visa USA study, by 2015 the echo-boomer generation (born between 1979 and 1989) will account for approximately $2.45 trillion in annual spending.
Who’s influencing echo boomers’ spending? Seventy percent said their spouses, while 63% said children and 48% parents. In contrast, only 63% of baby boomers named their spouses, 36% children and 34% parents.
The echo generation is also already thinking about its golden years
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