Simmons Market Research Bureau plans to release on Sept. 30 the results of its first syndicated market research report on gay and lesbian consumers, which will also include data on bisexual and transgender consumers.
Study results will be published twice annually. Research will be based on 40,000 variables related to this demographic group’s consumer attitudes and behaviors, compared to the general population.
“Until now there has not been a gay consumer study that is endorsed and trusted by top agencies, national advertisers and gay media properties,” claimed Chris Wilson, president and COO of Simmons, in a prepared statement.
Gays, lesbians, bisexuals and transgender individuals control $600 billion in combined consumer purchasing power, according to Simmons.
