Online shoppers are taking an average of 34 hours to complete purchases after their first visit to a Web site, according to a recent study by ScanAlert. This is an increase of more than half a day, the online security auditor reports.
In a study of more than 2.6 million sales of a cross section of products from impulse-buy items to considered purchases generated by 128 million visitors, the average delay between initial Web site visits and initial purchase in 2007 was 34 hours and 19 minutes, according to ScanAlert. In 2005, the average delay was just over 19 hours.
Network
