Search Results for: webinars

Leveraging strong online content and creating killer calls to action are essential for marketers looking to make the most of their lead gen efforts.

Today, a “friend of mine” mentality is replacing “top of mind” for consumers—and here’s why marketers need to catch up.

Companies that excel at lead nurturing generate 50% more sales ready leads at a 33% lower cost, according to Forrester Research.

Adding tactile marketing to your existing digital strategies is a proven strategy to increase the overall effectiveness of your marketing investment

The vast majority of businesses are embracing mobile apps, but many still have a limited mobile infrastructure, according to a recent benchmarking report from Urban Airship.

What are the big driving forces behind today’s online marketing strategies? According to Oracle Eloqua, technology, email marketing, speed and rich content are the key elements you need to leverage for successful campaigns.

B2B enewsletters outperformed promotional emails in both unique open and clicks in a recent study from Experian.

Webinars have an image problem with B2C marketers—here’s why that needs to change.

Here are three ideas for using video to turn your LinkedIn page into an engaging social destination for your audience.

Lists featured this week include Mercy Corps and PSA Group.