Search Results for: virtual reality

Brands like Always are seeing that storytelling is the best way to engage consumers. Here’s why.

2017 marketing predictions will keep marketers very busy next year adapting to the vast technological changes and marketing disruptions we experienced.

Lisbon hosted the Web Summit last month for the first time and 53,000 plus people from 166 countries showed up. Here’s an inside look.

Getting attendees to your events is just half the battle: What truly matters is their experience on the ground. Learn how to keep them engaged.

This article shares which sectors are adopting augmented reality and virtual reality technologies and how the advertising landscape is shaping up.

Legendary Pictures, IBM and many other brands will be discussing the way data and technology are influencing customer experiences at FutureM in Boston this week.

The American Express Pro Walk was an augmented reality experience of the journey a U.S. Open pro had as they walked from the locker room to center court.

If your brand is interested in sponsoring festivals or an unorthodox event, take these three sponsorship don’ts into consideration.

Most augmented reality technologies are still in development or have been released as prototypes, but early studies show great promise for user engagement.

Patrón and Alexa Voice Service are in a new partnership to provide users with drink recipes incorporating, of course, Patrón Tequila.