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Brand safety should not be about throwing up a wall, it should focus on building trust in every corner of the digital media and ad tech ecosystem. Discover seven essential lessons from Brand Safety Summit Day 1, where industry leaders tackled evolving brand safety challenges, from AI-driven brand suitability to merging sustainability with ad performance.

Mobile tour programs have a lot of benefits wrapped up in one. They often involve reusable assets, saving marketers money amid rising costs. They’re flexible, allowing teams to adjust routes to avoid hazards or maximize time. They reach a wide range of audiences, and deliver insights and results you can compare region by region. And […]

DanAds’ Summit 24 was an engaging one-day event packing a large punch of industry experts. Over 180 ad tech professionals gathered to explore strategies for embracing emerging technologies, network, and share best practices. The talks centered around AI, automation, and implementing self-service to enhance growth.

On October 27, 1994, I watched history unfold as the first-ever digital banner ads ran on HotWired.com. Roughly a dozen ads went live that day, catapulting the world of advertising into a new era.  As we mark the 30th anniversary of that monumental milestone, I can’t help but draw parallels between that moment and the […]

PRNEWS attended a Chief Communications Officers Roundtable on Emerging Trends and Tactics in which panelists discussed innovative strategies used to connect with their audiences. 

This week’s hot takes on hot topics in experiential marketing cover Comfort Zones, global Ofrendas and Beautycon 2024.

The advertising revenue was flowing at Fox Corp. to start the 2025 fiscal year.

To explain Forrester’s latest creative ad tech wave, we bring on author, Senior Analyst Nikhil Lai. Then, the untold story of how Prebid.org became an independent industry organization.

It’s hard to fathom, but according to a recent Betty Crocker survey, even consumers who hail from the land of “The Great British Baking Show” lack confidence in their baking skills. The research revealed a high prevalence of “bakers block,” and that of the 86 percent of people from Manchester, England, who enjoy baking, one-third […]

In a recent conversation with PRNEWS, Will Trowbridge, Founder of creative entertainment agency, Saylor,  discussed best practices to follow when creating Halloween and “spooky” seasonal content campaigns.