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From reputational risk landmines to renewed fears over press freedom—and even a fast-food brand poking a very devoted sports fandom—this week’s PR Roundup underscores how quickly trust, tone and transparency can collide

Executives from AI-driven predictive marketing intelligence company Sooth share their research findings on the maturation of the clean beauty category and the resulting implications for marketers and professionals seeking to connect with these consumers.

In 1984, Lori Rosen founded the Rosen Group, a PR firm built around media awareness and thought leadership. Rosen reflects on the past, present, and future of an ever-evolving industry. We could spend all day (or week or year) discussing how the PR and media landscape has evolved since 1984, but what  has remained constant? […]

By Mathieu Roche, CEO and Co-Founder at ID5 Identity has been evolving for years. Every signal change, every browser shift, every policy update has added another layer of complexity. And while cookies remain in Chrome, the broader ecosystem has already moved on. One of the clearest learnings from the 2025 State of Digital Identity Report […]

If you organize events with exhibitors or sponsors, whether it’s a trade show, corporate conference, or consumer festival, you already know the uncomfortable truth: success isn’t judged by a single audience. You’re accountable to three. Attendees. Sponsors. And your own organization.

Unusual, a new AI discoverability startup, analyzes how brands appear within AI search and provides suggestions on how to better rank.

As we look toward 2026, we can see key sell-side trends emerging: Vertical video content is boosting on-site engagement, sell-side decisioning is putting more power in publishers’ hands, and publishers are providing programmatic transparency. 

The who’s who of art and culture convened for a week of exhibitions and events during Miami Art Week 2025, hosted Dec. 1-7, and once again, a horde of brands infiltrated the landscape with the typical invite-only, closed-door experiences that have historically dominated the scene. Even McDonald’s, the unlikeliest of companies to show up, hosted […]

At CES 2026, Oura Ring VP of Retail discusses his growing confidence in audience targeting tools that improve marketing outcomes.

Across CES, the message was consistent: Advertising is getting more automated and more interconnected. But, as always, who gets to be in control and on what terms depends on where one sits in the ecosystem.