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Inefficiency is baked into the programmatic supply chain. Between invalid traffic (IVT), bots, flawed targeting approaches that need to be adjusted midflight and ad tech taxes collected by middlemen along the way, brands spend a lot of money without seeing a return. But AI can help cut out some of this programmatic waste, said Caroline […]

To counter the growing entrenchment of AI in social media and daily life, platform BeReal decided now was the right time for a stateside marketing push.

This week’s PR Roundup explores how brands should approach SNAP and the government shutdown, Muck Rack’s latest “State of PR Measurement” report and a beefy campaign from A.1.

True Religion CMO Kristen D’Arcy discusses the brand’s holiday campaign and the power of upper funnel marketing.

Meta’s decision to withdraw from the Media Rating Council’s brand-safety audits and its subsequent loss of accreditation have sparked important questions for advertisers that depend on transparency and accountability to protect their brands online.  When one of the world’s largest advertising platforms steps away from independent verification, it’s a reminder of how critical third-party accountability […]

Shutterfly soups up its holiday tagline with a jingle as it prepares for its busiest time of year.

Democrats are having a moment after Tuesday night’s election wins, and so are the news networks, be they FAST, linear or regional.

Halloween is becoming big business. This year, consumers are expected to spend a record-busting $13.1 billion on products and activities related to the occasion (including $3.9 billion on candy), according to the National Retail Federation’s annual consumer survey. But tapping into the holiday is nothing new for experiential marketers. Halloween has long inspired some of the […]

PR Roundup explores a “Your mom” quip from Press Secretary Leavitt to HuffPost’s Dáte in regards to a story question, Golin’s latest CEO Impact Index, and Capri Sun’s Halloween “Trick & Treat” stunt.

For years, publishers have done what they had to do to survive — navigating opaque supply chains, blunt safety tools, and automation that trades transparency for control. Now, with AdCP and MCP, new standards promise a shift from endurance to empowerment. But survival instincts die hard — can the industry learn to thrive?