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By 2010, Denny Corp.’s same-store sales had been in a free fall for at least four years. The number of customers coming to its restaurants had been declining for 20 years. The company had withstood several bankruptcies and a nasty lawsuit. It was challenged by a ton of competition and the recent recession only aggravated […]

Increased segmentation and targeting has helped Expedia CruiseShipCenters boost email open and clickthrough rates.

If you run a restaurant, you had better make sure that your online listings are up-to-date and your menu is easily readable on a mobile device. A new study from SinglePlatform and Chadwick Martin Bailey highlights the importance of the mobile channel for restaurants, finding that more than 8 in 10 consumers have searched for […]

GPS has come a long way since it was first introduced as American military technology in 1973.

How much does the Google brand affect how people perceive search results? A lot, according to a study from SurveyMonkey. The company surveyed 641 respondents and split them up into two groups: –

Billy McCaffrey at WordStream makes a case that being No. 1 isn’t always the best when it comes to PPC ads.

The National Retail Federation estimates that nearly $9 billion was lost by merchants in returns fraud in 2012.

GetResponse, an email marketing solutions provider, has created an infographic showing how integrating social sharing in email marketing messages can drastically improve results. Here are some of the more notable findings: –

On Wednesday, Facebook announced partner categories, which are unique groups of Facebook users created using third-party data about the products and brands they purchase. Data for partner categories will come from Acxiom, Datalogix, Epsilon and other third parties, though Facebook assures users that no personal information is shared between itself, third parties and advertisers. Ads […]

Auto insurance is one of the most popular and, consequently, competitive lead-generation verticals. It has undergone some notable changes in recent years, which means those on the buy and sell sides have had to adjust their strategies and perspectives. What to know about the auto insurance vertical “The auto insurance vertical is unique in the […]