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In October, new FCC rules will require marketers to obtain prior written consent to call or text consumer cell phones for solicitation purposes.

Klout, the divisive measurer of social influence, unveiled Klout Experts last week. The new product is essentially a Q&A feature that will offer a way for users to improve their Klout scores while asserting themselves as topic experts. CEO Joe Fernandez says Experts exists to help users find answers to questions whose answers live outside […]

The Mobile Marketing Association’s new report finds mobile contributed $139 billion to U.S. economy in 2012, a number set to rise to $400 billion by 2015.

(ContentVerve.com) Placing a brief note about your privacy policy to assure visitors that their information won’t be shared or abused seems like a good way to boost sign-up rates, right? Yes and no. While this is a good idea in general, there are important caveats marketers should know about, illustrated by four A/B tests for […]

Chief Marketer recently talked with Mike Volpe, CMO of inbound marketing software at HubSpot, to get his take on trends in the inbound space.

At face value, it may seem like some marketing activities should be eliminated due to a high initial cost per lead.

A combination of social media and email marketing helps charity: water fundraise to bring clean, safe drinking water to people in developing nations. “We operate within a $0 marketing budget, so we don’t use traditional marketing methods like direct mail or buying ads,” said Sarah Salisbury, digital marketing manager of charity: water, via email. “We […]

Marketers know what lead generation is, but too many of them don’t know how to do it well, especially with the landscape quickly evolving. That’s why Dave Scott, CEO and founder of Marketfish, decided to literally write the book on lead generation, “The New Rules of Lead Generation: Proven Strategies to Maximize Marketing ROI.” We […]

Here are five things to consider when trying to engage more folks for your cause.

IntelliResponse is a provider of virtual-agent technology (“Siri for the enterprise”) aimed to help businesses deliver the best answers to customers’ questions asked across various channels. The self-service tool improves the customer experience, which can lead to improved conversion rates and lower customer service costs. It also helps enterprises collect customer data and draw key […]