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Email personalization has helped MLS boost email opens by 21% and clickthroughs by 31%.

Take a look back at last year’s PRO Awards winners and finalists and be inspired to enter your own work! Deadline is May 30.

Consumers are watching video everywhere, and marketers need to be prepared. Here are some best practices to help you succeed in the brave new world of video convergence.

Many marketers adore social media because it’s viewed as a mostly free channel for driving engagement and sales. But a recent study from Kenshoo Social, conducted by Forrester, has findings that make a strong case to see social media more as a paid channel. Social tactics: free vs. paid According to the study, which is […]

By Paul Taylor, founder and CEO of Webmarketing123

For most advertisers, the phrase “Managing your PPC Budget for Best Results” will elicit a thought response of setting a daily campaign budget in Google AdWords or maybe a monthly campaign budget in Bing Ads that falls within their budgeting constraints. This is the beginning and end of managing their monthly budget.

Pinterest saw its PC-based audience grow by 1,047 percent in 2012, according to Nielsen. Meanwhile, according to comScore, the image-based social network boasted 27.0 million unique visitors in February, making it the No. 40 Web property in the U.S. Add to these impressive numbers the growing trend of all things visual, and it’s easy to […]

As far as bottom lines and some higher-ups are concerned, content marketing is only as effective as the metrics that are able to prove its true worth. The good news is that though content marketing is created with words, there are plenty of numbers that will reveal how helpful it is to a business’s ability […]

Managing your reputation online can mean the difference between winning more business and losing potential customers.

According to the latest figures from comScore qSearch, Google Sites claimed 66.5 percent of the U.S. search market in April, down 0.6 percentage points from its 67.1 percent share in March. Microsoft Sites followed with 17.3 percent of the market, up 0.4 percentage points. Meanwhile, Yahoo Sites finished April with 12.0 percent of the search […]

Consider this the golden age of data in marketing.