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Infographic: From Big Data to Big Personalization

Infographic: From Big Data to Big Personalization

Posted on June 25, 2013

Monetate, which offers conversion and optimization solutions for companies, has put together an infographic showing how big data can help businesses deliver personalized and segmented communications to customers. It splits the discussion into four parts: the big data problem, the segmentation opportunity, how big data drives results, and keys for data and segmentation success.

Here are some of the interesting statistics from the infographic:

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