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Generating thoughtful, relevant content without making sure it gets wide-spread distribution to your target audience with a measurable impact is like investing in a Ferrari and only driving it to the mailbox!

Dealing with data outliers requires a careful consideration of a number of statistical methods, and is no task for data debutantes.

Facebook’s new Verified Pages helps brand marketers gain trustworthiness. You’ll find tips here.

Marketers may have a tough time measuring the precise digit-based return on investment of their social media marketing efforts, but they still reap a number of benefits from those campaigns. According to Social Media Examiner’s “2013 Social Media Marketing Industry Report: How Marketers Are Using Social Media to Grow Their Businesses,” exposure, traffic and insight […]

Ritz, Oreo and other iconic Mondelez brands ride title sponsorship of the English-Irish pop boy band, One Direction’s American summer tour and its millions of swooning, screaming young fans.

Will the social networks kill e-mail? Not likely. In fact, the two channels enable each other. As a result, e-mail marketers must embrace social media, not fear it.

Ken Magill explores how social media is affecting e-mail advertising and what marketers can do to make the most of it.

PPC advertisers can learn a whole lot from just two metrics. Mike Fleming of Pole Position Marketing illustrates this in a post for Search Engine Guide, where he looks at impression share and average position for the top five advertisers for a keyword in the past six months. Using just these two metrics, Fleming shares […]

Social media advertising is a big deal. How big? By 2016, it’ll be $9.2 billion big, according to BIA/Kelsey. This would reflect a doubling of the $4.6 billion spent on social media ads in 2012. Another bit of evidence to show social media advertising’s increasing value comes from research commissioned by Nielsen’s Vizu and conducted […]

Email personalization has helped MLS boost email opens by 21% and clickthroughs by 31%.

Take a look back at last year’s PRO Awards winners and finalists and be inspired to enter your own work! Deadline is May 30.