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Goal setting and forecasting is essential in creating a successful digital marketing budget.

Google talks consumer engagement at Integrated Marketing Week.

Engagement should be instant for mobile campaigns in order to capture and convert leads.

This new report from Urban Airship provides results on how and why targeted push texts work better than broadcast.

Here’s how to get started finding common ground and improved communications between marketing and sales.

The most successful CMOs determine how best to allocate their resources, a task that can seem overwhelming when examining complex marketing budgets.

SiriusDecisions 2014 Summit focused on an era of growth and how marketing and sales teams can make the most of it.

So, why should the lovable, well-liked CMO pair up with the by the books, by the numbers, budget buzz-killing CFO?

Despite all the media hype about showrooming cannibalizing in-store sales, a new study from Deloitte Digital suggests otherwise.

It should come as no surprise that data science is automating the buying of supply side inventory for online advertising, and it’s gaining a sizable foothold.