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Many of us fail at successfully communicating our differentiation and inevitably lose business because prospects ‘just don’t get it’.

How marketers can improve the results of events through data collection, attendee types and behavior and more.

LinkedIn advertising and posts catering to customers’ inner geek have boosted social traffic for optical component manufacturer Edmund Optics.

The PRO Awards recognize outstanding promotion marketing in 27 categories. The awards are the benchmark for outstanding creativity and stellar results in the marketing industry, as judged by a jury of expert peers. We are proud to announce the 24th annual 2014 PRO Award winners! Complete the form on the right to Download the 2014 […]

TapouT marketing director Noel McDaniel and her team partnered with MojoNow, an integrated marketing and ecommerce website platform created especially to serve as the online component for direct response campaigns.

Despite the best efforts of all involved, there’s often a disconnect between interactions consumers and companies looking to generate leads have online and on the phone.

Sure, digital marketing channels create a plethora of new data and lead gen opportunities for small businesses and franchises. But successfully leveraging that information is a major challenge.

Every day, marketers talk about connecting to revenue, aligning with sales, and wanting a seat at the table, yet they fail. Why?

The local beginnings of the Subway $5 footlong campaign perfectly illustrates the power of marketing simplicity.

Want to get the most out of your online prospecting and data collection initiatives? Test, test—and then test again.