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Technology alone won’t transform your business. It only becomes transformative when woven together in a way that creates engagement, starting with the customer and moving back all through the organization.

Most lead generation companies offer both shared and exclusive leads, although shared leads are more common.

Fiskars (think orange-handled scissors) is on the road letting people try its loppers and trimmers and taking note of measurable metrics in a variety of ways.

As B2B marketers, maybe it’s time to take a look back at the value our solutions are already bringing to the markets we serve—rather than waiting for the development team to provide the next solution.

Discover how brands like Tic Tac and McDonald’s are using mobile to connect with consumers and boost their brand profile.

The vast majority of businesses are embracing mobile apps, but many still have a limited mobile infrastructure, according to a recent benchmarking report from Urban Airship.

Social marketing and WOMMA do work. Consider integrating one of these three tactics to measure its resulting sales lift and ROI:

The call ends at midnight tonight. Don’t miss your chance in the spotlight!

As CMOs we just might be overlooking the one person who, today, could be the most critical to our success—the CIO.

CMOs who embrace scalable local marketing should be aware of Facebook’s Graph Search moving to mobile, because it will have a tremendous impact on many local social campaigns.