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Bollman Hat Co., the parent company of hats.com and kangolstore.com, recognized the need for web and mobile optimization and have seen a 20 percent year-over-year conversion rate increase since implementing cloud-based engagement optimization solutions.

There can be a contradiction between the clarity and insight that the data model provides versus the analytical quality of that model.

Businesses need to leverage customer data—including transactions, online traffic, social media data and lifestyle details—to learn more about their buyers’ interests and purchase behavior.

If managed intelligently with some analytical horsepower, push messaging is an incredibly powerful customer engagement tool.

Relatively few individuals have the training and experience to comprehend the big data landscape and make sense of what is going on.

No matter the industry, smart marketers know visual updates should be an important part of a proactive, strategic planning process because it’s important to keep your brand relevant to your core target at all times.

According to new research from Gartner, digital marketing budgets are expected to receive a 15 percent boost in 2015.

Does your organization have data discipline? Here are three key questions to ask your team.

Starbucks’ decision to invest in its employees through education will certainly pay back with interest.

Just as data made inbound marketing, it’s turning the tide for outbound, and the change is being led by social media.