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The marketing team at b2b cyber security firm FireEye recently rolled out a program leveraging predictive lead scoring technology and has been generating better marketing qualified leads for its sales team as a result.

McDonald’s has some tough challenges: stiff competition, customers fleeing, falling sales and hard work to improve taste and image. The new CEO charts a path.

Transforming a target consumer into a brand advocate is a top goal for brands. Driving social behaviors can take consumers from awareness to advocates.

Ready to integrate UGC into your marketing operations? Your most pressing priority will be to ensure your program produces as much value as possible.

In an attempt to engage these multitasking viewers, experienced marketers are experimenting with new ways to help people discover, consume, and share second-screen content.

Content curation is essential for marketers looking to feed their lead gen system and connect with customers and new prospects.

How can marketers get precise and targeted user data, especially for digital advertisers, if the audience is working just as hard to stay in the shadows?

The sought after power of combining direct mail and digital marketing can be enhanced with personalized URLs.

The migration of marketing services to the Internet and the explosive growth of available analytical insights has fundamentally changed marketing campaigns.

The stats confirm Twitter’s position as a major player in the mobile marketing space. Here’s five hot tips for app marketing on Twitter.