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If you’re using hashtags as brand engagement tools, this author offers
case studies and ways to improve hashtag marketing performance.

Everything is awesome indeed: Lego has overtaken Ferrari as the world’s most powerful brand, according to a new report from Brand Finance.

By answering customer questions and sharing educational content supporting your brand’s goals, employees can build connections with prospects.

Thanks to more and more directories and websites serving the legal space online, lawyers and lead aggregators are having a tougher time getting SEO traction.

As Dairy Queen’s sales slipped away, it began marketing using a key insight: that its customers were fans. Fandom ensued and turned the business around.

Wells Fargo has shifted its marketing strategy to a Total Market Approach. CMO Jamie Moldafsky takes us on the journey.

Information is power, and your customers have it. Here’s 5 key trends marketers need to watch in 2015 to engage with empowered consumers.

A new report from RSW/US indicates that brand marketers are consolidating agencies and that advertising has gotten a lot more competitive among a number of other findings.

Learn 3 key reasons many companies aren’t as customer-centric as they could be, despite all the data at their disposal.

Retailers like Macy’s are blurring the online-offline customer experience to engage consumers and increase sales.