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What factors would the partners of SC&P take into consideration when selecting a marketing measurement solution in today’s data-driven world?

The logic often seems to be companies should do the same as the competition—particularly if what they’re doing is working. But is that the path to success?

If you’re leading an omnichannel marketing campaign and haven’t talked to the person running your mail operation in a while, now may be the time.

U.S. consumers participate in billions of loyalty programs, but they are not as active in these programs as they used to be. Here’s what you need to know.

SapientNitro recently released a study of marketing technologists’ skills, career paths, attitudes and behaviors, and the results shed some light on this new group of marketing tech specialists.

Admit it, marketers: Winter is coming—and you need to prepare. But what exactly are you supposed to do?

Former Kraft CMO Deanie Elsner on using big data, infrastructure and content to hone 1-to-1 marketing at scale.

Consumer demand for personalized buying experiences across all channels is at an all-time high, but a new IBM/Econsultancy study shows that there’s a big disconnect between how well brands think they are marketing and how customers actually feel.

Just as brands are finally getting a grip on how to navigate the new social landscape to engage their target audiences, there’s another channel that’s turning younger Millennials’ heads—email.

Sales teams used to be key sources of information for buyers, but access to an extraordinary variety and volume of information means buyers are much less reliant on salespeople than ever before.